Course syllabus
(6739) INTERNET EN LOS NEGOCIOS INTERNACIONALES I / INTERNET & INTERNATIONAL BUSINESS I

Academic term 2024/2025

Spanish course syllabus

  1. Identification

    1. About the course

      2. Academic Term
      2024/2025
      Degree
      MÁSTER UNIVERSITARIO EN DIRECCIÓN Y GESTIÓN EN COMERCIO INTERNACIONAL / INTERNATIONAL TRADE
      Course
      INTERNET EN LOS NEGOCIOS INTERNACIONALES I / INTERNET & INTERNATIONAL BUSINESS I
      Code
      6739
      Year
      PRIMERO
      Course type
      OBLIGATORIA
      Number of groups
      3
      ECTS
      3.0
      Estimation of workload
      75.0
      Timeline
      1º Cuatrimestre
      Languages
      English
      Academic Term 2024/2025
      Degree

      MÁSTER UNIVERSITARIO EN DIRECCIÓN Y GESTIÓN EN COMERCIO INTERNACIONAL / INTERNATIONAL TRADE
      Course INTERNET EN LOS NEGOCIOS INTERNACIONALES I / INTERNET & INTERNATIONAL BUSINESS I
      Code 6739
      Year PRIMERO
      Course type OBLIGATORIA
      Number of groups 3
      ECTS 3.0
      Estimation of workload 75.0
      Timeline 1º Cuatrimestre
      Languages English

    2. Teaching staff

      • CARNICER SOSPEDRA, DAVID Professor: BLENDED-SEMIPRESENCIAL, CHINA 1, CHINA 2 Group coordination: BLENDED-SEMIPRESENCIAL, CHINA 1, CHINA 2 Course coordinator

        Category

        CA

        Area

        There are no records

        Department

        There are no records

        Email / Personal web page / Online tutoring sessions

        david.carnicer@um.es Online tutoring sessions: Sí

        Phone number and office hours

  2. Presentation

    3. Today it is universally assumed the importance for a company of not only having a good website, but also of using the Internet in a professional way to expand internationally This module will focus on the main aspects related to the internationalization of a company via the Internet: the strategy of digital internationalization and digital marketing Though this is not a technical course, we will see some of the basic concepts and tools of digital marketing (SEO, SEM, Social Networks, etc) However, our main focus will be how to design a digital strategy that contributes to the internationalization of a company

  3. Conditions of access to the course

    1. Incompatibilities

      2. There are no records

    2. Requirements

      3. There are no records

    3. Recommendations

      4. Does not include

  4. Competencies

    1. Basic competencies

      • CB6: Poseer y comprender conocimientos que aporten una base u oportunidad de ser originales en el desarrollo y/o aplicación de ideas, a menudo en un contexto de investigación
      • CB7: Que los estudiantes sepan aplicar los conocimientos adquiridos y su capacidad de resolución de problemas en entornos nuevos o poco conocidos dentro de contextos más amplios (o multidisciplinares) relacionados con su área de estudio
      • CB8: Que los estudiantes sean capaces de integrar conocimientos y enfrentarse a la complejidad de formular juicios a partir de una información que, siendo incompleta o limitada, incluya reflexiones sobre las responsabilidades sociales y éticas vinculadas a la aplicación de sus conocimientos y juicios
      • CB9: Que los estudiantes sepan comunicar sus conclusiones y los conocimientos y razones últimas que las sustentan a públicos especializados y no especializados de un modo claro y sin ambigüedades
      • CB10: Que los estudiantes posean las habilidades de aprendizaje que les permitan continuar estudiando de un modo que habrá de ser en gran medida autodirigido o autónomo.

    2. Degree competencies

      • CG1: Capacidad para identificar y analizar las oportunidades de negocio en el ámbito del comercio internacional.
      • CG2: Desarrollar una propuesta de mejora en el área de comercio internacional de la empresa que mejore su competitividad en los mercados internacionales.
      • CE3: Saber aplicar las herramientas necesarias para el desarrollo de un plan de comercio digital en el ámbito del comercio internacional de la empresa.

    3. Transversal and course competencies

      There are no records

  5. Contents

    1. Theoretical contents

      2. Theme 1: 1. The evolution towards web 3.0

      11 Internationalization and the Internet

      12 Internet 20, 30 and 40

      Theme 2: 2. Most frequent terminology of international digital commerce

      Theme 3: 3. Definition of the international digital marketing plan

      Theme 4: 4. International Promotion in search engines

      41 SEO 412 Tools for the research of international digital markets

      413 Digital Marketing: Plan and Contents

      414 Factors for SEO positioning

      42 SEM

      421 Introduction to International SEM Study Guide

      422 How Google Ads Work

      423 Content marketing and inbound marketing

      Theme 5: 5. International Promotion in social networks

      51 Strategy in the social networks

      52 Facebook and other social media

      Theme 6: 6. Control of actions on the Internet

      61 Web analytics as a tool of control and future actions

      62 Google Analytics

    2. Practical contents

      • Practical activity 1: Exercise 1

        Web x0

        Related to:
        • Theme 1: 1. The evolution towards web 3.0

      • Practical activity 2: Exercise 2

        Information Tools Exercise

        Related to:
        • Theme 2: 2. Most frequent terminology of international digital commerce

      • Practical activity 3: Exercise 3

        SEO-Keywords Exercise

        Related to:
        • Theme 2: 2. Most frequent terminology of international digital commerce

      • Practical activity 4: Exercise 4

        Google Ads Exercise

        Related to:
        • Theme 4: 4. International Promotion in search engines

      • Practical activity 5: Exercise 5

        Social Media Exercise

        Related to:
        • Theme 5: 5. International Promotion in social networks

      • Practical activity 6: Exercise 6

        Digital Plan Exercise

        Related to:
        • Theme 3: 3. Definition of the international digital marketing plan

  6. Training activities

    7. Training Activity Methodology Hours In-person
    AF1: Exposición Teórica / Clase Magistral

    Theoretical exposition. Master class

    		 10.0 100.0
    AF2: Seminarios / Aprendizaje orientado a proyectos / Estudios de Casos. Exposición y Discusión de Trabajos

    Seminars / Projectoriented learning / Case studies. Exhibition and discussion of work

    		 5.0 100.0
    AF3: Trabajo autónomo del estudiante
    Autonomous student work (studying the material, reading the support material, watching videos, carrying out case studies, etc.)
    		 48.0 0.0
    AF4: Tutorías individualizadas o en grupo

    Individual or group tutoring

    		 2.0 0.0
    AF6: Prácticas en ordenadores

    Computer practices

    		 10.0 100.0
    Total 75.00

  7. Course schedule

    8. https://www.um.es/web/estudios/masteres/international-trade/2024-25#horarios

  8. Assessment systems

    9. Identifier Name of the assessment tool Assessment criteria Weighting
    SE1 Participación y aportaciones a discusiones teóricas y casos prácticos realizados en clase de manera individual o en grupo.

    Evaluation Criteria In this section, students' attention, willingness to learn, the quality of the comments and questions asked by the students in class, as well as the participation and presentation of ideas generated in the practical cases and exercises during the class will be assessed

    In order to assess the monitoring, attention and willingness to learn of students, attendance at videoconferences, participation in them through the use of tools such as chat and the delivery of activities within the deadlines indicated in each task requested will be assessed

    		 20.0
    SE2 Pruebas escritas (Exámenes). Pruebas objetivas, de desarrollo, de respuesta corta, de ejecución de tareas, de escala de actitudes realizadas por los alumnos para mostrar los conocimientos teóricos y prácticos adquiridos.

    The professor responsible for the subject will indicate the type of evaluation test, which may be multiple choice tests or open questions

    The time available to the students will be indicated in advance, as well as the necessary adaptations for those students with disabilities or special educational needs, taking into account the reports sent by the Diversity and Volunteering Service

    In the same way, the type of questions and the approximate number of them will be indicated

    		 40.0
    SE3 Informes escritos, trabajos, casos prácticos, caso final.

    Evaluation Criteria The resolution of any activity proposed to the student will be assessed in this section This resolution must be individual and, of course, must be an original work by the student A good analysis and identification of the problem, its solution and conclusions obtained, the use of specific terms of the subject and the format and quality of the presentation will be assessed

    The group and/or individual practical activities will be delivered through the virtual classroom according to the criteria established during the course

    		 40.0

  9. Exam dates

    10. https://www.um.es/web/estudios/masteres/international-trade/2024-25#examenes

  10. Learning outcomes

    • To identify the applications of New Technologies and especially the Internet in the world of international business
    • To detect the new possibilities of projects on the Internet
    • To use the Internet in a useful way in international market research
    • To apply the main tools of digital commerce
    • To implement an Internet plan in the international company

  11. Bibliography

    12. Group: BLENDED-SEMIPRESENCIAL

    Basic bibliography

    • Stokes, R. (2017). eMarketing. The essential guide to marketing in a digital world. 

    Group: CHINA 1

    Basic bibliography

    There are no records

    Further reading

    There are no records

    Group: CHINA 2

    Basic bibliography

    There are no records

    Further reading

    There are no records

  12. Remarks

    13. The final grade for the course will be the average obtained from the partial evaluation of each of the parts that make up the course

    The mark corresponding to this evaluation instrument SE1 will be saved from a first call to a second call Therefore, in the second call, students will have the corresponding mark obtained in the first call

    The student who does not take the exam will be marked as "no-show" in the minutes (even if he/she has obtained a mark in the rest of the assessment instruments)

    The mark corresponding to this evaluation instrument SE2, will be kept during the two academic calls of the course in forceThe mark corresponding to this assessment instrument SE3 is recoverable

    The mark corresponding to this evaluation instrument SE3, will be kept during the two academic calls of the current academic year

    AF HYBRIDHorasPresencialidad
    AF1: Theoretical exposition. Master class8100%
    AF2: Seminars / Projectoriented learning / Case studies. Exhibition and discussion of work2100%
    AF3. Autonomous student work (studying the material, reading the support material, watching videos, carrying out case studies, etc.)610%
    AF4. Individual or group tutoring20%
    AF5: Opinion Forums20%
    AF VIRTUALHorasPresencialidad
    AF1: Theoretical exposition. Master class80%
    AF2: Seminars / Projectoriented learning / Case studies. Exhibition and discussion of work20%
    AF3. Autonomous student work (studying the material, reading the support material, watching videos, carrying out case studies, etc.)610%
    AF4. Individual or group tutoring20%
    AF5: Opinion Forums20%

    The following remarks are valid for the scenarios included in ENAE BUSINESS SCHOOL's Contingency Plan 4

    SPECIAL EDUCATIONAL NEEDS

    Those students with disabilities or special educational needs may contact the Service of Attention to Diversity and Volunteering (ADYV - https://www.um.es/adyv) to receive guidance on better use of their training process and, where appropriate, the adoption of measures of equalization and improvement for inclusion, under the Rectoral Resolution R-358/2016. The treatment of information about this student body, in compliance with the LOPD, is strictly confidential.

    STUDENT EVALUATION REGULATIONS

    Article 8.6 of the Student Evaluation Regulation (REVA) provides that "except in the case of activities defined as compulsory in the teaching guide, if the student is unable to follow the continuous evaluation process due to duly justified supervening circumstances, he/she shall be entitled to take a global test".

    It is also recalled that Article 22.1 of the Student Evaluation Regulations (REVA) stipulates that "the student who uses fraudulent conduct, including the improper attribution of identity or authorship, or is in possession of means or instruments that facilitate such conduct, will obtain a grade of zero in the evaluation procedure and, where appropriate, may be subject to sanction, after opening disciplinary proceedings".